product can be anything that can be offered to a market
to satisfy a want or a need. However, for us, a product
is much more than a physical object. For us, it is
the complete array of benefits and satisfaction that
our buyers perceive they would gain if they purchase
the product from us. It is the sum total of all physical,
psychological, symbolic and service attributes. However,
all these are ineffective without the vehicle of Marketing,
which is Distribution & Supply.
With an all India based network, Sherman offers complete
Distribution & Supply solutions offering products/services
in Local Currency as well. Structuring a distribution
network depends on the nature of the product. Questions
like, what should the structure of the channel? USP?
Transit considerations? Infringement protection etc.?
are looked into by Sherman before choosing the most